The company currently sells in more than 40 different countries. And it has an invention patent in Europe, China, the United States, and Mexico.
It is a non-electric utensil whose main function is to transform any seed into a vegetable drink. ” In just one minute you make a liter of the vegetable drink you want from any seed at home: oats, soybeans, almonds … “, explains its creator in statements to this medium. ” A simple, but revolutionary idea “, which has had to face several potholes along the way.
Horchata, the first seed of the product
Monforte, who is also one of the owners of the horchata sales carts in Món Orxata, explains that his initial idea came from the tiger nut to make horchata. It was then that, a bit by chance, this utensil was born. We invented it for the horchata, “he says.
“ But then, being able to make other drinks and also having more and more problems of food intolerances, it has turned out to be a product that without being focused on this audience benefits them a lot. An important part of our clientele is people with food intolerances “, he adds.
Monforte says that the project already has eight years of life behind him. During this time, they have invested 380,000 euros in R&D, which, as indicated, by the end of 2021 will already exceed 400,000 euros because ” we are in the middle of the engineering and prototyping phase of new versions radically different from the current ones “. A project carried out with ” our work, sweat, sacrifice, and savings “.
This investment will allow them to produce different versions from this same centrifugal emulsion system in the next six months.
Circular economy and zero waste in the company
One of the great values of the company is its commitment to the circular economy and the reduction of waste. In this regard, Monforte comments that all its parts are manufactured in various Valencian injection companies. In addition, all the plastics and materials they use are of European or North American origin. With which they refrain from buying products in China. “ We manufacture at home. And with this we greatly reduce transport costs, environmental costs … Apart from generating employment here in Europe, “he says.
In addition, he comments that by producing the drink directly at home, it is not necessary to use tetra bricks, which does not generate more unnecessary waste. On the other hand, the horchata master exposes us to the benefits that this product has for health. “ The drink is not ultra-pasteurized and, therefore, it is more nutritious. Nutritionally we win, “he says.
He also explains that the excess pulp that remains in the filter after the emulsion process can be used to make other recipes. And he exemplifies: “ With this leftover, we have ideas for more than 100 or 200 recipes that can be prepared quickly. For example, sponge cakes, vegetable patés, and even homemade Mozilla. In the end, the zero waste concept touches on different fields. It is about not throwing anything away at all and transforming it into drinks or different dishes, “he adds.
The rise of a product that may have ceased to exist
From the beginning, the product is very much aimed at selling through electronic channels. In this sense, the pandemic has given them a good boost in sales. “ Above all, they have increased at Amazon. It has had a very spectacular rise and also in our own online store, “he says. This is mainly explained by the upward trend during the months of confinement of activities related to cooking and ‘do it yourself.
Regarding the e-commerce giant, he points out: “ The people of the different products have a very worked logistics. It has allowed us as a small company to be able to put our product through their system in a lot of countries where, by ourselves, it would have been difficult at first ”.
Figures that today would be impossible if the idea had not been protected with a European patent. Regarding the judicial process against a well-known German supermarket chain, Monforte clarifies: “ As for the supermarket chain you are asking me about, we have totally turned the page. It is a subject already closed. We have all learned from this process. What we have seen is how important it is to have a European patent. Without it, the company would probably not exist now. What we are focused on now is teaching the world this way of creating your own vegetable drinks at home ”.
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