If you have been interested in this article, it means that you want to give your dental clinic a good boost. For this reason, we are happy to tell you that you are in the right place, since here you will learn more about how to get more visits, visibility and a good reputation thanks to Dental Marketing. Ready for liftoff? Let’s start!
Dental Marketing: what is it and what is it for ?
Dental Marketing is defined as the way in which we are going to relate to our current and potential patients. Within marketing, not only the service we offer and the price of our treatments influence, but the communications we make with our users, directly or indirectly , are also especially relevant .
How do I start working on the Marketing of my dental clinic ?
Good question! As in Dentistry, in Marketing and Communication it is also necessary to start with a good analysis and an accurate diagnosis . To do this, the main thing is to make an examination of your clinic and its characteristics, studying its strengths and threats, and thoroughly knowing the environment and the nearby competition.
In this phase we will ask ourselves some questions, such as:
- What other dental clinics are in my area? What are they communicating?
- What patient profile comes to my clinic?
- How am I different from the competition? Am I communicating my differential values?
- Am I visible enough on the Internet?
Once this assessment has been made, we will be able to know what aspects we need to improve to increase our reputation and get more patients.
We will then begin to propose the most appropriate marketing actions to achieve it and we will program them over time, through a calendar of daily, weekly and monthly activities.
It is necessary to pay attention to each of the communication channels through which we will achieve our objectives , such as:
- Social media.
- Web page.
- Emailing or WhatsApp.
- Digital Advertising.
- Positioning in search engines (SEO).
- Physical advertising.
- The execution of these actions must be frequent and of quality, maintaining a personal and honest approach with the patient or user.
- It is about showing all the positive things we can do for the health and oral aesthetics of each person who lives in our area of influence, so that they feel truly attracted to come to our dental office.
- At Publi Dental Consulting we are experts in designing and executing marketing strategies for companies in the dental sector. We have already helped more than 110 clinics around the world to increase their visibility and get more patients.
- Our company is made up of a multidisciplinary team, which will be part of your project and will make it grow. Contact us and we will study your case to offer you an effective strategy for your dental clinic. Ready to get more and better patients?