Connect with us


Digital Marketing Guide for Startups: how to boost your brand on the Internet in 2020



Digital Marketing strategies for startups are currently very viable, due to their flexibility and the low level of investment required to start up.

The main challenge for companies that are just starting out in the market is knowing how to launch and scale their business in the most efficient way.

Digital Marketing for startups is an extremely effective tool in this regard.

In particular, because it has a range of strategies that collaborate with the development and growth in an economical, agile and, best of all, measurable way — everything that companies need when they are taking their first steps.

But, before listing the strategies that you should implement in your startup this year, I will tell you what are the singularities that make Digital Marketing such a valid option.

What are the particularities of Digital Marketing for startups?

Digital Marketing, in essence, allows you to gain visibility on the Internet through actions in the various online channels that exist, such as search engines, social networks , email marketing , among others.

Visibility is essential for all types of business, but for startups it is even more important.

Internet promotion brings a brilliant business idea or well-planned development of products and services to the target audience, establishing a strong digital presence and consistent  brand recognition .

Digital Marketing actions, therefore, allow the company to grow enough to start its sales and generate income, with a consumer base already familiar with the product or service.

Another reason to consider Digital Marketing for startups is its cost-benefit ratio .

All the actions available to you are much cheaper than those used in Traditional Marketing .

Its economic advantages are, among others:

  • variety of actions: you can choose the most economically compatible action with the current moment of your business.
  • Cost Control– Even in paid media, you can choose a specific value to start your outreach strategy and increase it over time.
  • Segmentationpersonalized and targeted strategies to impact a certain audience avoid unnecessary expenses with wide audiences and without any effect.
  • Agility and flexibility: you can make instant ads and publish them in the same day and even change and improve them during the period they are available without wasting time or money.
  • High ROI (Return on Investment): actions provide a better ROI compared to Traditional Marketing due to its high capacity for segmentation and investment control , among other benefits.

9 Digital Marketing strategies for startups in 2020

In all companies it is necessary that Digital Marketing actions are carried out correctly so that the business reaches the expected visibility and success.

But, in the case of startups, these actions must focus, especially, on an efficient return on investment, in addition to being economical and presenting metrics that collaborate for the accelerated growth of the business.

So that the resources are used properly, we have brought the main strategies that have special advantages for this business model. Find out what they are below.

  1. Content Marketing

It consists of offering relevant and valuable content to the business public , with the aim of engaging them throughout their shopping journey and generating a positive perception of the brand.

These contents are produced and offered in the most diverse formats, such as blogs, social networks, emails, videos, ebooks, infographics, webinars, podcasts, and more.

To start a Content Marketing strategy, planning is essential. This process mainly involves the definition of objectives and KPIs, for example:

  • generate brand awareness;
  • increase engagement with the brand;
  • educate the market;
  • generate sales;
  • reduce cost per sale;
  • increase the lifetime value.

And also the creation of a Buyer Persona, a semi-fictional profile to represent the ideal customer of the business in the most detailed way possible.

In the case of startups, it often happens that they stand out for bringing original products or business models to the market, which the majority of the public has not seen at other times.

This feature opens up a great opportunity for a content strategy to be implemented, because it allows a space of its own to transmit relevant information about what the company offers.

In addition, the possibility of producing relevant materials, which are related to the users’ doubts and the problems they need to solve, favors the attraction of the correct potential clients for the business objectives.


SEO stands for Search Engine Optimization . It is a set of optimization techniques for sites, web pages and blogs.

These optimizations seek to achieve good organic positions that generate traffic and authority for the business channels .

The strategy is essential for the company to gain prominence and visibility in the digital world and, consequently, more leads , customers and revenue.

SEO works on factors that Google algorithms and other search engines identify to position a website.

The most important principles are:

  • the use of keywordsin the content (terms or phrases used by users to do an Internet search),
  • adaptation to responsive web design, use of friendly URLs,
  • link buildingtechniques and external links,
  • disclosure of the content produced,
  • use of visual content
  • a website that is fast, secure and has good technical performance , offering a good user experience


Naturally, SEO is one of the pillars of Content Marketing and they cannot be isolated, but search engine optimization is also extremely valuable for the structure of the website as such.

In other words, there are a series of technical factors that a website must meet in order for it to become an efficient and permanent machine for generating traffic or, indirectly, for business opportunities.

This is because a solid website is a base of operations for the company, in which it can establish direct communication with its potential clients and other stakeholders.

Review our free material on SEO and its possibilities for your company:


Search Engine Marketing (SEM) are Marketing strategies within search engines, such as Google, and include paid (sponsored links) and organic (SEO) advertising .

In both cases, the brand appears to the user whenever they are actively searching for the content that the business offers, therefore, this is one of the main strategies to be found.

Sponsored links are part of the most popular paid media strategy. They refer to ads that appear at the top of Google searches, identified by the word “Ad”.

But, in addition to search engines , they can also appear on social networks, blogs, portals, among others.

The tool used to advertise sponsored links is Google Ads , Google’s advertising platform, which has various investment options that can be adapted to the reality of different companies .

For startups, Internet advertising actions will be more viable for specific situations and needs, because basing all digital positioning on this alternative will be quite expensive. And the Growth Hacking methodology is quite suitable for new tech businesses.

In this context, it may be interesting to invest in the promotion of events that the startup carries out or the landing page of an e-book that was produced with the direct objective of generating qualified leads.

  1. Email Marketing

Email Marketing is perhaps the oldest Marketing strategy since the emergence of the Internet. However, it is still consolidated as the most assertive and economical technique for companies.

The strategy works by sending content and offers via email, with the aim of getting closer to the consumer, directing him to the website and guiding him throughout his purchase journey .

To start an Email Marketing strategy, only 3 elements are needed:

  • a domain;
  • an Email Marketing automation tool (there are many options, even free ones, like Mail Chimp);
  • and one person to execute the strategy.

For this reason, email is the Digital Marketing channel that brings the best ROI , not being necessary to invest too much initially to generate a large volume of contacts.

It is also a great space to conquer the user with an attractive and stimulating language, which generates an emotional connection from newsletters and nutrition flows .

In the end, if you constantly share relevant content for your contacts, you gradually bring them closer to your brand and allow them to verify the authority you have on a certain topic.

In this free e-book you will find detailed information about the benefits of Email Marketing and how to implement it:

5. Influencer Marketing

Influence Marketing , or Influencer Marketing, refers to the advertising of a product or service through the collaboration of independent content producers , with influence over large and highly engaged audiences.

The objective of working with content producers, known as digital influencers , is to create a bridge between the brand and the influenced audience, positively impacting the Digital Marketing strategy.

The main advantage of Influence Marketing is its accessibility, since it does not require large investments to achieve a link with influencers, mainly those with a medium audience.

This is because there are producers with different niches, number of followers and who work with different forms of negotiation.

In the B2B market, startups can explore this initiative quite a bit, since there are well-known figures in more specific segments that stand out for the quality of the content they produce and attract a quite engaged audience.

6. Interactive Content

Interactive Content emerged as a new force in Content Marketing. It is a type of dynamic material that encourages user participation to transmit their information, offering an original experience when consuming the content.

It is not necessarily used only in the digital sphere, but it was on the Internet that this type of content reached a variety of formats, such as calculators, questionnaires and interactive infographics , for example, among other new possibilities for interaction.

Interactive Content makes alliances between relevant content and entertainment, turning the consumption experience into something more dynamic and fun.

As a result, you can spark consumers’ desire, capture their attention, and guide them on their conversion journey.

In addition, it is a great opportunity to collect primary data (first-party-data), that is, users provide you with their information directly on your pages.

There is no better way to accurately know the behavior of your audience, because each interaction that the user makes can be monitored .

For example: Suppose in your value proposition you identify that your business can solve 4 main customer problems. You can then make a quiz in which you ask the user which of these 4 problems is the one that causes the most damage. By analyzing the answers you will make much more accurate decisions!

Here is a guide to the interactive content that we prepared a while ago. Download it for free!

  1. Social Media Marketing

Facebook, Twitter, Instagram and LinkedIn are the 4 most used social networks today. And if consumers are in them, brands should too.

Through social networks, companies can:

  • inform: disclose products or services, articles, offers, actions, events and more;
  • observe: analyze user behavior and what they are saying about your brand and competitors;
  • interact: get closer to the public and find ways to create a connection between the brand and the users.

In addition to being an organic relational environment, social networks also offer advertising platforms that allow consumers to be reached more precisely through highly targeted ads.

And the best, without the need for large investments, once it is possible to start advertising with a minimum value.

Here is the link to our Social Media Marketing Kit in case you are interested in knowing how to structure a strategy on those channels:

  1. Product Marketing

Product Marketing is a type of Marketing that focuses on connecting the company’s products with people.

Your goal is to find the right consumers for a particular product and create a way to sell it that is interesting to buyers. This type of Marketing is essential for startups that are launching a new product and entering a new market .

Thus, the importance of Product Marketing is related to understanding the customer and the market, and seeks to ensure that:

  • the product is properly positioned for market demands;
  • both the marketing and sales teams know the product properly to develop efficient actions for new customers;
  • the product meets the needs of the buyer person;
  • the product remains relevant as the market evolves.

In addition, in recent years Product Marketing has evolved to give rise to the concept of Product-led-Growth (product-oriented growth).

This methodology proposes that the same software or program offered by the company be a source of customer acquisition, conversion and retention, as it is constantly evolving for the user.

  1. Co-marketing
Also called Cross Marketing, it is the alliance between two companies to create and promote a product, service or content , making it reach a common audience, so that both benefit from the strategy .

This Digital Marketing format can be very interesting for companies that do not have a consistent resource base for investment in advertising .

That’s because the total cost of creating an advertising strategy is divided between the two parties, and some of them are even “absorbed” through the use of internal labor.

In the case of startups, this alternative can be very interesting, because a nascent company usually has close contacts with others that are contemporary or operate in related markets. This proximity can generate a win-win relationship for your business and others!


Defining an adequate Digital Marketing strategy for startups is the differential to stand out in the best way in a new market.

Thus, developing a plan and establishing these actions are the secret to achieving effective results.

All the examples mentioned are strategies that can be used to achieve visibility quickly and economically.

If you want to go further and learn more about all the Digital Marketing options, we invite you to download our free and complete ebook on the subject. Good reading!


Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.


ChatFunnels to Host Industry’s Largest Virtual DemandGenLeadership Summit



ChatFunnels to host 4th Semi-Annual DemandGen Summit, an online summit for marketers and sales professionals to learn best practices for funnel optimization.


SILICON SLOPES, Utah (PRWEB) April 18, 2022

ChatFunnels, the leading conversational marketing platform, today announced they will be hosting the semi-annual FREE DemandGen Summit on May 18th, 2022. The Summit will be a one-day virtual event showcasing 30+ of the industry’s leading sales and marketing leaders where they reveal the latest growth trends and strategies being used by some of the world’s major organizations.

The DemandGen Summit has hosted over 18,000 attendees and over 120 top B2B sales and marketing speakers. Much of the event’s value is credited to the high standard of speakers and value-driven tracks.

The Summit sessions are placed into three distinct tracks that indicate their positioning along the sales funnel: Drive Demand, Engage Demand, and Close Demand.

The following speakers are among those who will be featured at the Summit:


In addition to the speakers, the DemandGen Summit Awards will be announced at the event. These awards recognize exceptional industry leaders who are bringing their companies forward with demand generation and are crowd-nominated and voted.

To register for free or to vote for Demand Gen leaders awards go to


Send inquiries regarding summit sponsorships to


About ChatFunnels

ChatFunnels is anaccount-basedengagementorchestration platform designed to help your sales and marketing teams sell to your ideal customers. ChatFunnels allows you to segment, identify, engage, and convert web traffic with automated and templated workflows. ChatFunnels is easily implemented into your marketing and sales teams to convert traffic that on your website into customers. ChatFunnels is used by leading brands such as Domo, ObservePoint, Pantheon, Archive360 & Paytm.


Continue Reading


Free Bets and Betting Offers- All You Need to Know



Free bets are the latest successful promoting strategy introduced to gamblers through a sportsbook. The phrase “free bet” is an appealing term and attracts new players to the bookmaker’s language as well as the idea has been tested to be very commonplace in the betting community that plays sports cards today.

How do I get a no-cost bet?

A free bet can offer players the opportunity to add money to place bets every so often with bookmakers. The benefit of these bets is that you’ll generally not be at risk if you’re betting with the money provided directly to you through the bookmaker. But, one thing that you must be aware of when you do be successful is that you won’t take the money you spend, only the winnings derived from the bet you won. The 22Bet bonus amount will be returned to the bookmaker, and you’ll be required to only comply with the conditions of any bonus for betting that you can get rid of from the betting platform that you play on.

What is the free bets function?

A free bet could be utilized to play games and will not be considered cash in any way. They’re made for one reason here only, which adds to the game of cards. To ensure your understanding of the subject, we’ve presented an example of a game below that you will be able to comprehend how free bets function.

How do I know if it is a problem?

If you want to be eligible for the bonus, you’ll have to work under the conditions and terms related to the amount of money you’re receiving. It is usually required to sign a contract from your side and a legitimate identification form to verify the bonus since gamblers can only claim most offers and prizes. Therefore, you must be a new client to access these bonuses. In addition, you will also be able to get assistance from a Toto website.

You’ll need to keep in mind the rules that govern the method you take your winnings. The majority of the time, you’ll need to be required to make sure that you withdraw the funds following the regular and betting requirements set by your bookmaker. However, every bookmaker will disagree with their terms, so you can’t believe that it is the same for everyone in a reasonable circumstance. Therefore, it is essential to read the conditions thoroughly to ensure that you are entirely aware of what you’d like to know about these obligations when you wager on the group of a particular caseno.

You are focused on the terms of the bookmaker. If that happens, you’ll have to deal with the consequences, such as the immediate suspension of your account and the winnings taken on the spot.

What are the benefits of betting for free?

After sifting through for the truth, we can discuss the fun! Free bets are entertaining and enjoyable to play alongside your chances, and this is because they provide players with a broader range of options at a specific card-playing establishment. You’ll be able to explore new ways of betting that you’ve always dreamed of, such as, for instance, and without any risk with it! Typically, beginners will realize that they’ll learn a lot by using one or two free bets before betting on sports journeys.

The gambling industry and the bonuses that gamblers have received are expected to continue rising. But, promotions such as free bets are not the only reason bookmakers are growing and prospering, with constant growth in players.

Continue Reading


Locksmith Los Angeles is a 24/7 professional Locksmith company, that can help you everywhere in Los Angeles



Locksmith Los Angeles is a complete locksmith company in Los Angeles, CA. They are 24/7 available for emergency services. Let me explain their services.

They can replace locks, duplicate keys, and even break a lock, without damaging the doorway. They have trained employees, and they can complete your services more quickly and efficiently as compare to other locksmith companies and if you are from Los Angeles, you can definitely use their services because they are so close to your service area.

Emergency lockouts

If you have an emergency, you can call them at anytime and anywhere in CA. They will be available 24/7 for you, and they will break the lock without damaging the doorway.

Car door lock repair

They can repair the car doors very easily and smoothly, without damaging any of the other car areas and body as well.

Digital lock installation

And if you are interested in digital lock installation and repairing of digital locks, then Locksmith Los Angeles is here for you, just call them and order them.

Home locks

Their services also include home lock installation and home lock repairing. All the employees are very well trained for the best services. They have much more experience in home lock installation and repairing.

Other than that they can do window lock repair and replacement, padlock repair and replacement, and much more.

So just go to their website where you will find their phone number and many more details about them.

Los Angeles Locksmith


Continue Reading


Copyright © tech web dev. 2021